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Mediator

Calculator of strategical showings of advertising campaigns. Mediator permits to calculate follow showings: Coverage (Reach 1+) - part audience that contacted at least once with advertising. Reach N - part of audience that contacted with advertising N times. Reach N+ - part audience that contacted with advertising at least N times. Gross rating points (GRP) - accumulated rating (audience). CPM/CPT - cost for 1000 contacts with audience. CPP - cost for contacts with one percent of audience. Budget of campaign. Average frequency of contacts as well as calculate number of allocated advertising units (advertising expositions) with predefined values of showings.
Download trial   Buy now ($499.00)
Platform: Windows 95, Windows 2000, Windows XP, Windows 98, Windows ME, Windows Server 2003
Vendor: Alexei Chernov
Keywords: audience, strategical showing, advertising, average frequency contact, reach audience, allocated advertising, calculate number allocated advertising unit, cost, reach, advertising campaign strategical showing, budget campaign, part audience, strategical showing calculator, advertising campaign, one percent, allocated advertising unit number, mediator permit, campaign budget, advertising campaign strategical showing calculator, predefined value showing, software, utility, tool, shareware, freeware, application, desktop, pc, program


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