| Marketing Manager for Excel (MM4XL) is an Excel add-in program designed by marketing experts, statisticians, and mathematicians that fosters strategic thinking in business decision-makers. Among the tools available in MM4XL: Forecast Manager, CrossTab, Sample Manager, Proportion Analyst, Decision Tree, Descriptive Statistics, Cluster Analysis, Semantic Differential Chart, Four-Dimensional Chart, Brand Mapping, Brand Switch Analysis, Positioning Maps, and Product Portfolio Analysis (both BCG Share Growth Matrix and McKinsey/GE Business Assessment Array). |